Different Types of Keyword in SEO

In SEO, keywords play a pivotal role in optimizing content for search engines, and they come in various types, each serving a distinct purpose. Broad keywords, often short phrases, target a wide audience but may lack specificity. Long-tail keywords, on the other hand, are more specific and generally longer, catering to a niche audience and often resulting in higher conversion rates. LSI (Latent Semantic Indexing) keywords are semantically related terms that help search engines understand the context of the content. Branded keywords incorporate the business or product name, enhancing visibility for specific brands. Transactional keywords signal user intent to make a purchase or take a specific action. Informational keywords focus on providing answers or information, aiming to address user queries. Utilizing a mix of these keyword types in a comprehensive SEO strategy ensures a well-rounded approach to capturing diverse search intents and improving overall search engine visibility.