The digital-first environment necessitates Martech as a fundamental tool that businesses need to create personalized customer experiences. The evolution of advanced data collection raises both privacy protection challenges and business...... Read More
Author: mark10
Peter, you’ve had a diverse career trajectory. Could you tell our readers about your professional background & your journey to becoming the founder of Forrit? Although I had the qualifications...... Read More
How have you seen customer expectations around personalization evolve over the years, especially with giants like Amazon and Walmart leading the way? Great question! Customer expectations have skyrocketed, and it’s...... Read More
Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in university, and now you lead a team of nearly 150 experts. What inspired you to start...... Read More
Developing a best-in-class marketing effectiveness program requires time, effort, and commitment – but the rewards are worth it. To succeed, businesses need a holistic set of processes, tools, techniques, skills,...... Read More
Search engine optimization (SEO) serves as a fundamental digital marketing ingredient that improves business web visibility and draws targeted website visitors. As we evolve digitally, artificial intelligence (AI) technology drives...... Read More