Businesses perpetually seek better customer understanding and targeted marketing approaches, together with resource optimization through their data-centric marketing environment. Modern Data Management Platforms (DMPs) feature predictive analytics, which functions as...... Read More
Author: mark10
Digital advertising has witnessed the growth of mobile ad fraud becoming a major threat against marketers’ campaign performance and their allocated advertising budgets. The growth of mobile usage, together with...... Read More
Sustainable marketing success will emerge from value chain partners working together in the future. To build resilient sustainability systems, the complete value chain needs marketers to team up with tech...... Read More
work with the data they already have. Zero-copy MarTech has great promise: it allows marketers to access and use all of their data (from the data warehouse where their companies...... Read More
The digital-first environment necessitates Martech as a fundamental tool that businesses need to create personalized customer experiences. The evolution of advanced data collection raises both privacy protection challenges and business...... Read More
Peter, you’ve had a diverse career trajectory. Could you tell our readers about your professional background & your journey to becoming the founder of Forrit? Although I had the qualifications...... Read More