Author: mark10

In 2025, customer service will no longer be limited to phone calls and emails as chatbots have emerged as game-changers in lead generation. But how? Unlike traditional customer service channels,...... Read More

Among these advancements, conversational intelligence (CI) stands out as a game-changer, enabling your B2B businesses to understand, engage, and convert customers like never before. But the implementation of CI is...... Read More

In the fast-paced world of digital marketing, staying updated with the latest marketing technology advancements is crucial for businesses aiming to maintain a competitive edge. MarTechCube is a leading platform...... Read More

Marketing technology is changing rapidly, and with different AI- and ML-powered tools and strategies in the picture, marketers need to focus on making stricter data privacy rules, understand the need...... Read More

The AdTech space faced many hurdles in 2024: mixed messages around third party cookies; the challenge of personalizing ads despite tighter privacy constraints; and declining investment. Yet it also prompted...... Read More

Mike, let’s start with your journey—can you share a bit about your background and what led you to join Equativ? I’ve worked in digital media and advertising for my entire...... Read More