In today’s busy marketing world, with people’s attention spread and standing out required, using events is an effective method for creating memorable moments, interacting with customers, and attracting leads. Regardless...... Read More
Author: mark10
B2B companies are experiencing a transformative and rapid digital transformation, starting in 2025, and identifying technology as the catalyst. Technology is now becoming a mature and strategic enabler of efficiency,...... Read More
Businesses perpetually seek better customer understanding and targeted marketing approaches, together with resource optimization through their data-centric marketing environment. Modern Data Management Platforms (DMPs) feature predictive analytics, which functions as...... Read More
Digital advertising has witnessed the growth of mobile ad fraud becoming a major threat against marketers’ campaign performance and their allocated advertising budgets. The growth of mobile usage, together with...... Read More
Sustainable marketing success will emerge from value chain partners working together in the future. To build resilient sustainability systems, the complete value chain needs marketers to team up with tech...... Read More
work with the data they already have. Zero-copy MarTech has great promise: it allows marketers to access and use all of their data (from the data warehouse where their companies...... Read More