WhatsApp Automation Features Every Business Should Know About

In today’s fast-paced digital world, businesses must keep up with customer expectations. One of the most effective ways to streamline communication and enhance customer experience is through WhatsApp automation for business.

With over 2 billion users worldwide, WhatsApp has become a vital platform for businesses to connect with customers. The automation features available can save time, boost productivity, and ensure seamless interaction .

1. Interactive Message Templates
WhatsApp interactive messages allow businesses to go beyond standard messaging and media templates by integrating interactive elements like buttons into their messages. These templates offer two types:

Call-to-Action: Buttons prompt users to call a phone number or visit a website.
Quick Reply: Pre-configured buttons let customers respond instantly with preset messages.
Example:
A retail store can set up a call-to-action button that directs customers to their latest offers:

Check out our latest collection here: (Visit Website Button)

With Quick Reply buttons, businesses can provide answers to common questions with just one tap:

What are your store hours?
(9 AM – 5 PM) (Closed on Sundays)

Advantages:

Improved customer experience: Customers can interact faster by simply tapping buttons, streamlining their experience.
Efficient customer routing: Guide customers to the next step, like browsing a WhatsApp product catalog or making a purchase.