What is the Market Demand for Europe Car Rental?
The Europe car rental market, valued at approximately USD 17.6 billion in 2024, is projected to reach USD 26.1 billion by 2031, growing at a CAGR of 5.8%. The market has seen a historical growth rate of 4.5% from 2019 to 2023. This growth is driven by increased tourism, urbanization, and advancements in technology. Europe's diverse cultural and geographic landscape fuels high demand for rental vehicles, making it a dynamic sector that caters to both local and international travelers.