Awareness of a company’s products or services is a key goal of demand generation, which is why it employs methods such as strategic advertising, content production, and event marketing. It’s a great way to get in front of potential buyers at the beginning of the purchasing process, where you have the best chance of forming lasting relationships that will ultimately lead to sales. A steady stream of leads that can be turned into paying customers is the end goal of demand generation.
On the other hand, marketing focuses on strengthening connections with current clients in order to increase repeat business. Marketers can strengthen their relationships with their customers and encourage them to make additional purchases through the use of personalised messages and content aimed at specific customer segments. A great way for marketers to boost customer loyalty and bring in more money is to provide existing customers with content and deals that are specifically designed for them.