The college athletics industry is worth a billion dollars. College Sports Betting was a cash cow that could only tap legally recently. This terrain is in flux.
In 2018, the United States Supreme Court invalidated a federal ban barring sports betting. According to the American Gaming Association, 36 states and the District of Columbia have legalized sports betting. In contrast, five others have “active legislation” pending. According to research by Custom Market Insights, the online gambling market will be worth more than $145 billion by 2030. The sports betting industry is a major contributor.