The rise of e-commerce has also played a pivotal role in the expansion of the cookies market. Online platforms offer consumers easy access to a wide array of cookie brands and flavors, often with the added convenience of home delivery. Additionally, innovative packaging solutions are enhancing the shelf life and freshness of cookies, making them more attractive to consumers. Attractive, eco-friendly packaging is also gaining traction, appealing to environmentally conscious buyers and adding value to the overall product offering.