Starbucks Marketing Strategy

The secret of the company’s success is caring for its employees. (Starbucks is one of the hundred best employers around the world)
Another feature of the Starbucks marketing strategy is that it treats its employees as trustworthy partners, and instead of calling them waiters, they call them baristas.
Loyalty to traditions.
Friendliness of employees.
Open communication with visitors (distasteful, no matter how professional, Starbucks Tech doesn’t).
Uncompromising quality and brilliant marketing move.
Fairtrade.
Environmental protection.
A work environment in which friendship and respect for each other prevail.
Friendly service is the company’s core principle.
Helping to attract and retain connoisseurs in the circle of regular customers.
Good Coffee.
The company recently sent a portion of its profits to the fight against AIDS in Africa.