The rise of convenient, on-the-go snack format like protein bars is clearly creditable to the US. Busy consumer lifestyles in the US fuel demand for convenience products across F&B and protein bar has been one of the leading beneficiaries of this trend.Today, the global protein bars market is thriving at a noteworthy pace and represents the size of more than US$5 Bn. Growth of the market is driven predominantly by rising health consciousness, busy work schedules, and the expansion of fitness enthusiastic population that keenly seeks protein-rich diet options for muscle building.