As NHS England prepares to relaunch its Pharmacy First public-facing campaign on Monday, 11 November, Community Pharmacy England (CPE) has highlighted the
need for a sustained, large-scale effort to maximize the service’s impact.

Minor updates have been made to the original campaign materials from earlier this year, including additional information on the age criteria for the clinical
pathways.

Community pharmacies are informed that campaign materials are available on the Department of Health and Social Care’s Campaign Resource Centre website. These
include a campaign toolkit, social media assets, and posters.

These materials can be used ahead of the official launch date.

CPE chief executive Janet Morrison said: “It’s good that we are finally seeing the resumption of the NHS Pharmacy First marketing campaign, alongside new
resources to help with promotion, as we head into winter.