A balanced diet is essential for children's growth and development during the first few years. By the age of 5, around 60% of adult height is acA balanced diet is essential for children's growth and development during the first few years. By the age of 5, around 60% of adult height is accomplished. Inadequate intake of nutrients may hinder the kid’s overall development. But, nowadays as many moms are working, kids are missing out on a balanced nutritious diet. To ensure that their kids gain all essential nutrients, working moms are more inclined to purchase nutrition-rich food products present in the market. Thus, the increasing number of working mothers is the key factor driving the kids nutrition market.complished. Inadequate intake of nutrients may hinder the kid’s overall development. But, nowadays as many moms are working, kids are missing out on a balanced nutritious diet. To ensure that their kids gain all essential nutrients, working moms are more inclined to purchase nutrition-rich food products present in the market. Thus, the increasing number of working mothers is the key factor driving the kids nutrition market.