Mobile applications have become the preferred choice for everything done online. When people are in search of finding new app, they visit immediately the app store, whether Google Play Store for Android devices or App Store for iOS devices. But when there are millions of apps, as of July 2023, Google Play Store has 3.5 million applications including your app, how would you manage to get your app to stand out? How would you make sure that your app appears on top of search result pages? The answer is App Store Optimization or ASO. If you follow the industry-best ASO checklist, you are certainly in a position to cash in on the huge market potential of mobile applications.