How Quaker Oats grabbed customers’ attention
Quaker Oats, the American food products giant that was created in 1901 through the merger of many older oat millers, and was acquired by a bigger foods giant, Pepsi, in 2001, has been an innovative company. One example of its innovativeness shows in its packaging – the cereal box it launched in 1915. The company introduced a cylindrical cereal box that made the brand famous due to its high visibility on shop shelves.