WhatsApp marketing refers to the use of the popular messaging platform WhatsApp as a marketing tool to promote products or services, communicate with customers, and generate leads. It involves businesses using the WhatsApp Business app or WhatsApp Business API to send messages, share media, and provide customer support.
WhatsApp marketing can take many forms, including sending promotional messages, offering discounts or coupons, sharing product updates and news, providing customer service and support, and conducting surveys or polls. The platform can also be used to build customer relationships and loyalty by engaging in two-way communication with customers.