AlMoatassem Abo Elhamaiel, Head of Marketing MEA Motorola at Lenovo, shares his journey from SEO to leading digital strategies, offering insights into performance marketing, balancing revenue goals, AI-driven personalization, brand building, and the shifting dynamics of customer engagement.
Elhamiel, it’s a pleasure to have you on our interview series. Can you tell us about your journey as a marketer?
It’s been a fascinating journey, really. I’ve always been drawn to the challenge of connecting with people on a deeper level. My career started at Almasry, where I was immersed in the world of SEO and content marketing, back when social media was just starting to take off. It was an exciting time to learn about building a strong online presence, and those early experiences taught me the importance of creating authentic and engaging content. Since then, my focus has shifted to digital-first strategies, and I’ve been fortunate to lead teams at Motorola/Lenovo, Adidas, IQVIA, FOREO, and Liquid Advertising. Each experience has been a chance to learn, grow, and deepen my understanding of digital marketing, brand management, and harnessing the power of data to drive meaningful results. What truly excites me now is the ability to use AI and automation to create truly personalized customer journeys—it’s the future of marketing, and I can’t wait to see where it takes us.