Our B2B data providers offer databases containing B2C (consumer) email addresses.
Targeted Lists: Our database allows filtering by demographics, interests and purchase history and enables targeting of specific consumer segments for B2C clients.
Scalability: We can always reach a large audience faster than building email lists organically.
Validity: As we know, purchased email lists often lack user consent, which may violate data protection regulations such as GDPR and CAN-SPAM.
Engagement: Our email purchasing lists are less likely to opt-in and engage as customers
While our B2B database may seem like a shortcut to B2C email lists, the legal and ethical risks outweigh the benefits. For long-term success we should focus on trust and permission-based marketing.