Simone Bervig, a seasoned marketing leader, emphasizes the pivotal role of localization, collaboration, and market adaptability. She explores crafting impactful LATAM strategies, aligning global teams, driving effective marketing campaigns, and...... Read More
Author: Abhibaj
Lead conversion is the process of turning website visitors or prospects into paying customers. It begins when a prospect takes a specific action, such as signing up for a newsletter,...... Read More
Ghadah Humadi, Senior Regional Marketing Manager for EMEA emerging markets, shares her unconventional journey from software engineering to marketing. She discusses key elements of successful multi-channel campaigns, balancing regional and...... Read More
The B2B Buyer Journey is becoming increasingly intricate as decision-makers demand more personalized experiences and data-driven solutions. By 2025, businesses must adapt their strategies to meet evolving buyer expectations, ensuring...... Read More
Simone Bervig, a seasoned marketing leader, emphasizes the pivotal role of localization, collaboration, and market adaptability. She explores crafting impactful LATAM strategies, aligning global teams, driving effective marketing campaigns, and...... Read More
Bushra Nasr, Global Cybersecurity Marketing Manager at Lenovo, shares her journey from launching MEA’s first gaming zone to leading innovative campaigns. She delves into cybersecurity marketing, understanding customer needs, leveraging...... Read More